When a junior staffer at Mattel receives word from the FBI that Barbie and Ken have been spotted rollerblading in Santa Monica, he runs to the elevator and hits the button marked “all the way up.” The penthouse boardroom he barges into has a panoramic view of Los Angeles, disrupted only by an adjacent skyscraper bearing the Warner Brothers logo. Mattel’s CEO, as played by Will Ferrell, is presiding over a meeting of the toy company’s senior management in a matching pink shirt and tie; everyone seated around the heart-shaped table is a man. "We sell dreams, imagination, and sparkle,” Ferrell tells the boys, all of them wearing navy suits. “And when you think of sparkle, what do you think of next? Female agency."
Prevailing in Pink
Prevailing in Pink
Prevailing in Pink
When a junior staffer at Mattel receives word from the FBI that Barbie and Ken have been spotted rollerblading in Santa Monica, he runs to the elevator and hits the button marked “all the way up.” The penthouse boardroom he barges into has a panoramic view of Los Angeles, disrupted only by an adjacent skyscraper bearing the Warner Brothers logo. Mattel’s CEO, as played by Will Ferrell, is presiding over a meeting of the toy company’s senior management in a matching pink shirt and tie; everyone seated around the heart-shaped table is a man. "We sell dreams, imagination, and sparkle,” Ferrell tells the boys, all of them wearing navy suits. “And when you think of sparkle, what do you think of next? Female agency."